2012/12/12

 

People choose to be a freelancer for many different reasons; it’s a great way to get experience and build a reputation in the creative industry, it also works well for people who aren’t looking to work full time. Whatever your reason, being a successful freelancer will require a bit of effort. But don’t panic - we are here to help! Below are some of our top tips to help you make the most out of being a freelancer.


1.Continually build your portfolio

Keep building your portfolio with any work from recent freelance projects. Being a freelancer means you will have the opportunity to work on a wide range of projects so by displaying a range of work in your portfolio will show companies that you are flexible and versatile. So make sure you ask the company if you can take a PDF of the work you’ve done to put in your portfolio.

 

2.Think short-term

Don’t turn down placements just because you’ve only been asked to work a few days. Long term bookings often come from working at a company for a few days initially. Being a successful freelancer relies on embracing current opportunities, delivering good work on time and making a good impression in those first few days.

 

3.Have a strong online presence

Don't just rely only on your website to get the word out. If you haven’t already, get a work Facebook, Twitter and LinkedIn page set up and make sure they link back to your website. Then join groups and participate in discussions to help build your presence within these networking sites.

 

4.Stay up-to-date

Try and keep up-to-date on the latest software updates on both Adobe CS and any bespoke packages relevant to your role. Knowing the latest versions will always be an advantage, however don’t be surprised if you’re asked to work on software that’s a few versions old.

 

5.Get your rates right

Pay rates will vary from place to place. The key is flexibility – don’t price yourself out of the market. It’s better to be working at a slightly lower rate, particularly if it’s long-term, than turning work down and ending up with none. If you are unsure, have a chat to your consultant for advice on suitable rates.

 

6.Keep in regular contact with your consultant

In order to get regular work you need to keep your consultant updated on your availability on a weekly basis so that they know to put you forward to new placements. Building a strong relationship with your consultant is essential as this will allow them to get to know you properly and understand exactly what type of work you are looking for.

 

7.Be professional

To get further work, you need to make a great impression right from the start. This means no personal calls, no Facebook and Twitter, and definitely don’t do other work on your clients time. Make the most of the experience. If you run out of work to do then let someone know that you’re ready for a new task and if you don’t understand something – just ask! Dress appropriately with the client in mind, so, if it’s design agencies that are cool, trendy types..., follow suit.   Should it be a financial service client where trousers are shirts are their thing – then get the iron out! If in doubt then ask your consultant.

 

8.Stay flexible

As a freelancer you will often find yourself juggling several different projects at once. Don’t limit yourself just because a particular project might not play to all your strengths. Accept different projects and give them 100%. They could lead to more interesting and fulfilling projects in the future.

 

9.Enjoy yourself

Freelancing can sometimes be stressful but the benefits of freelance work can be numerous: you get the opportunity to work on a variety of projects, in different agencies or client-side brands. You’ll have the chance to do some great work, meet new people and experience different ways of working. Sounds pretty great doesn’t it!


Whether you’re an experienced freelancer looking to work on some fantastic new challenges, or you are thinking about becoming a freelancer then we are the people to talk to!


Either have a browse of our current freelancing positions on our jobs page or give Emma a call on 01992 501 515 to chat about our opportunities. We receive new freelancing vacancies every day so we are positive we can find you exactly what you are looking for!

 

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