With close to 500 million users LinkedIn is the world’s biggest professional network and it continues to grow - 2 new members sign up every second. Every LinkedIn user that signs up gets a profile when they join. So with all those profiles available to view, it’s important to ensure that your profile gets found and read by the right people - whether thats recruiters, headhunters, or the company you really want to work with.



1. Killer Headline 


There are currently 242 million monthly active users on LinkedIn. With all those people in one place all trying to do similar things to you, it's easy to become a small fish in a big pond. That’s why you have to find a way to stand out amongst the pack. 


The most viewed part of a LinkedIn profile is the headline - the text that appears under the persons name. LinkedIn does a good job of generating this for you, but we suggest writing something that really shows who you are. How many years have you been working in your current position? What else have you done in the past? These can all be included in your headline to make it eye-catching and interesting. 


Be creative, outline who you are (more than just your job title) and be genuine. Your LinkedIn profile is the place to showcase the real you. 



2. Outline Contact Details 


If you’re on LinkedIn to launch yourself into a new job or career then you want to make communication easy and accessible. Sending a connection request can take a while sometimes, however an email or a phone call is usually instant. Unless you are connected with someone on LinkedIn, you’re unable to see their contact details, and you will have to wait until you are connected. 


If you are looking to receive opportunities from recruiters or headhunters, outline your main contact details at the end of your summary section. You can list whichever method you prefer, just make sure it’s easy for people to contact you. You can always send them a connection request once you’ve received their email, and this will save you a lot of time in the long run. 


Don't forget, LinkedIn is an online networking platform, so don’t shy away from sharing your contact details. Who knows what you might miss out on. 



3. Share Interesting Content


Recently there have been a lot of frustrations surrounding LinkedIn and how people feel that it’s becoming more like Facebook. This is due to non-business related updates, such as selfies etc. 


Ensure that any content you share on your LinkedIn isn’t just click-baiting, and it’s genuinely interesting to yourself and your peers. Don't post content for the sake of it. Make it interesting, entertaining or educational - but be sure that your connections can get something out of it. 



4. Make Your Profile (suitably) Public


Lets not forget that your privacy settings keep you safe, so it’s important to strike that balance between visibility and security. 


Take 5 minutes out of your day to ensure that your settings are switched to their optimum. And while you’re there, review your public profile, as this setting outlines what will be seen when you are found via Google search. Switch on all relevant options, and make yourself extremely visible to the outside. 


Top Tip: LinkedIn profiles with professional headshots get 14 times more profile views! 



5. Have Some Personality


We mentioned at the start that there are a huge amount of profiles on LinkedIn, that’s why it's important to not be like everyone else. Show that you’re unique and different. Like to paint? Add it on. Do you like to go rock climbing? Put that on too. Use your LinkedIn to create a profile that shows off your personality in and outside of work, and proves every aspect of you. 


LinkedIn is an extremely powerful tool when used correctly. Make your profile as strong as it can be and watch the job offers come rolling in! 


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